Windsor’s marketing department has been preparing for the launch of the new Remodeling & Retrofit (R&R) product line for the past year. We started by conducting extensive industry research, including the following:
- Interviewing sales staff, distributors, builders and remodelers, as well as homeowners.
- Studying these groups and created personas for each audience.
- Analyzing their requirements and researching the best ways to create and market an R&R product that would meet their needs.
Last fall, we began preparing sales material to market these products with the end-goal of an April launch. One of our first tasks was to select a name for the product line and establish a visual identity.
We wanted a name that would:
- Immediately identify these products as a solution for remodeling and retrofit applications.
- Convey an impression of being fresh and modern.
- Appeal to a wide demographic.
- Family well with our 3 existing products.
The visual identity needed to quickly position these products for the remodeling sector. We needed a color that would complement and accentuate the primary color of Windsor blue. However, it also needed to coordinate with the other 3 products’ identifying colors. As with all logos, the mark had to be recognizable and legible in both large and small applications. We also had to find a way to incorporate it with our existing product label. And, most importantly, the identity needed to exemplify energy, enthusiasm, and imagination.
We are thrilled to introduce our new Revive Replacement products.
We are confident Revive will be a significant addition to our offering. More importantly, we are certain they will provide a monumental selling opportunity for you. A complete line of marketing tools have been created to promote these products! Please see below for complete details and watch for your Revive Launch Kit the week of March 14. Order forms for Revive literature, samples and displays are now available on Windsor’s marketing site.
The Revive Product Label is the Windsor label with the bold orange paint swipe.
The Revive Showcase is a 24-page brochure directed toward the homeowner.
Revive Showcase Part #9927
Revive Single Sell Sheets provide concise, cost-efficient communication.
Revive Sell Sheet Part #9928
Supplemental literature is clearly identified with the bold orange paint swipe.
A complete section of Windsor’s website is devoted specifically to Revive.
A 30-slide PowerPoint presentation gives a complete explanation of the features and benefits. The presentation is preloaded on the Revive Pen Flash Drives.
An 8-minute video demonstrates the quick and easy installation. The video is available on the Revive website and is preloaded on the Revive Pen Flash Drives.
Showroom Displays and hand samples are designed to demonstrate the product’s features and benefits, various options and accessories, and most importantly, the easy installation. Order forms for the Revive samples and displays are now available on Windsor’s marketing site.
Delivery trailers displaying Revive graphics will travel the country.
A National Advertising Campaign will promote Revive to remodelers.
- Remodeling Magazine in March, April, May, June/July, August, September
- Professional Remodeler Magazine in April, May, September
- Qualified Remodeler Magazine in March, May, July, September, November
Promotional items will get the Revive name noticed! All items are now available at Windsor’s company store: www.windsorpromos.com.
