2014 is an exciting year for Windsor. We can safely say we’ve turned a corner and are optimistic about the future. We’ve survived a very difficult recession whereas many of our competitors did not. We continue to innovate, become more efficient and grow.
With a renewed sense of confidence, we are eager to present a new brand image that conveys this positive outlook. In the coming months, you will see many changes to our printed material as well as the website and electronic media. This new brand image, along with new and expanded product offerings, reflects continued commitment to growth and innovation.
Our new collateral will feature a bold color scheme of black and deep blue with impressive new photography that displays illuminated homes, calling attention to the windows and doors. New content has been added to make it easier for you to educate builders, and in turn, for builders to communicate with homeowners.
We’ve added more diagrams and technical drawings and developed images that clearly represent our options and accessories. Borders have been removed to make pages appear more expansive. Different fonts and new photography enhance the fresh appearance. Language has also been updated to encourage creativity and imagination.
With these changes come new guidelines for using the Windsor logo. Don’t worry — the logo itself is NOT changing. However, we have retired the Excellent Choice tagline. Visit Windsor’s Marketing Site to get a sneak-peak of all the changes and download your copy of Windsor’s Brand Standards Manual.
This is an exciting step toward the future. When you work with Windsor, imagine what you can do!