In the residential construction industry, builders and contractors are becoming more diversified and are exploring new opportunities. Rather than concentrating solely on new construction and homes that are mass produced, they are now expanding their efforts to include specialized remodeling in both residential and light construction projects.
As a result, both building material distributors and manufacturers have made adjustments. Manufacturers are introducing new products and modifying existing products to make them easier to install into these applications. Windsor offers several innovative solutions that are well suited to this market, including: custom size capabilities, vinyl double-hung windows without nailing fins, 6'8" sliding patio doors, long lasting and low maintenance cellular PVC windows, and sash replacements kits.
Distributors are adjusting to this shift, as well. They know that supplying product for remodeling and retrofit projects is dramatically different than new construction. They recognize that each remodeling project is unique, depending on the original construction of the home, regional preferences, and environmental conditions. Homeowners are looking for a window and door specialist who will provide quality work. They need experienced contractors to come to their home, measure existing openings, make recommendations, order the product, and properly install their new windows and doors.
Due to increased demand in the remodeling sector, Windsor has expanded our marketing efforts in this area. In mid June, a complete line of marketing collateral devoted specifically to the remodeling and retrofit market will be made available. These tools will address the need to educate builders, contractors, do-it-yourselfers, and homeowners on Windsor's remodeling solutions.
- A Remodeling & Retrofit Showcase has been designed to explain the benefits of window and door replacement; it also details Windsor's 5 product solutions. This 24-page brochure will be Part # 580611.
- A 2010 Federal Tax Credit Flyer outlines the requirements and application process for homeowners. A complimentary package of 25 Tax Credit Flyers will be sent with each brochure order until the end of the year.
- A special Remodeling and Retrofit section has been added to Windsor's website
- A Remodeling and Retrofit Advertisement has been designed for Distributors to place in local publications. These files are available by clicking on the marketing button on the PowerTools homepage.
- An inexpensive tri-fold brochure has been designed that is suitable for widespread distribution to homeowners. This file is available by clicking on the marketing button on the PowerTools homepage.
Windsor's new marketing tools devoted to the remodeling and retrofit segment will help you respond to this demand and make you competitive in this arena.